The BrewDog Hotel
BrewDog leads the way when it comes to revolutionary craft beer. Right now they are approaching potential crowd funding investors. Enticing them with rewards such as free stays (worth $150). The chance to design their own sour beer ($5,000), and even a takeover of the entire hotel for the day ($30,000). Clearly aimed uber-cool clientele such as corporations planning a team away day.
It is said that the project will to cost around $6 million. It is believed to be finished in time for the third quarter of 2018. The 50 rooms will have showers with beer fridges, mini bars stuffed with chilled bottles of pale ale, and Punk IPA on tap.
But instead of ‘ocean’ or ‘city’ views, guests can expect vistas of the brewery’s bloated wooden foeders and that aroma of fermentation wafting through the windows.
The restaurant promises to serve craft beer-themed breakfasts; other meals will be based around beer pairings. The spa will offer malted barley massages and ‘hoppy feet’ pedicures.
James Watt and Martin Dickie set up BrewDog in a north-east Scotland garage a decade ago. Since then, the company has laid claim to the ‘strongest beer ever brewed’. They have exported to 60 countries and runs 49 bars from Shoreditch to São Paolo. Its colourful bottle labelling and odd product names such as Dead Pony Club and 5 am Saint has helped its range to fly off the shelves. Getting their first big order in 2008 from Tescos.